What Is Streetwear And Who Are The Brands That Matter

Last Updated on 30th April 2024

What Is The Definition Of Streetwear

Streetwear is a style of fashion that originated in the 1980s and has since become popular worldwide. It is characterised by casual, comfortable clothing, emphasising individuality and self-expression. The term “streetwear” comes from the idea that it was created by people who lived on the streets, such as skateboarders and graffiti artists.

The popularity of sporting brands in streetwear can be attributed to their association with athleticism, which appeals to many young people. Brands like Nike, Adidas, and Puma are often featured prominently in streetwear outfits because they offer both comfort and style. Additionally, these brands have collaborated with streetwear designers to create unique collections that appeal to fans of both worlds.

Hip-hop culture has had a significant influence on streetwear brands. Many early hip-hop artists wore oversized clothing with bold logos or graphics, becoming a streetwear style staple. Today, rappers continue to collaborate with designers to create their own clothing lines or endorse existing brands within the industry.

Skateboarding is another subculture that heavily influenced the development of streetwear fashion. Skateboarders needed durable clothing that allowed them freedom of movement while performing tricks but also looked cool enough for everyday wear. This led to the creation of skate-inspired apparel, such as baggy pants and graphic tees featuring edgy designs.

As you can see, many factors contribute to what we know today as “streetwear.” From its origins in subcultures like skateboarding and hip-hop music to its incorporation of popular sportswear brands like Nike and Adidas – this style continues evolving into new trends every day without any signs of slowing down anytime soon!

Where Did Streetwear Originate

The origins of streetwear can be traced back to surf and skate culture, where brands like Vans and Stüssy gained popularity among young people looking for comfortable, casual clothing that reflected their lifestyle.

Another critical factor in the rise of streetwear was its association with hip-hop culture. In the late 80s and early 90s, rappers began wearing oversized t-shirts, baggy pants, and sneakers as part of their signature look. This trend quickly caught on among fans of hip-hop music, leading to a fashion industry explosion in popularity for brands like Nike, Air Jordan, Adidas, Puma etc. Today these sporting giants are still very much at the forefront regarding street culture fashion trends.

Street graffiti in a subway
Many of the streetwear brands are associated with the music industry

Streetwear And Hip Hop

Streetwear has become integral to hip-hop culture as it represents authenticity and individuality. Many rappers use their clothing choices to express themselves creatively while also representing their roots. For example, Tupac Shakur famously wore Karl Kani clothing during his performances, believing it represented black empowerment.

The influence of hip-hop on streetwear brands is not limited to clothing but also to accessories. Chains with large pendants became popular after being worn by hip-hop icons like LL Cool J, The Beastie Boys and Run DMC in the 80s. Today we see rappers wearing chunky gold chains, and a baseball cap alongside designer watches or customised streetwear jewellery pieces that reflect their personal style.

Streetwear And Skateboarding

Skateboarding and streetwear have been intertwined since the early days of skate culture. Skateboarders needed durable, comfortable and stylish clothing to wear on and off their boards. This led to the birth of many iconic streetwear brands, such as Supreme, Stussy, and Vans.

Vans is one of the most famous brands in skateboarding history. The brand started making shoes for skateboarders in 1966 and has since become a household name in skateboarding and streetwear circles. Their classic slip-on shoe design has become an icon of both subcultures.

In recent years, collaborations between streetwear brands, skateboard companies, and stars like Tony Hawk have become increasingly common. Brands like Palace Skateboards have teamed up with Adidas to create limited-edition collections that combine elements from both worlds. These collaborations often sell out within minutes online due to their high demand among fans of both cultures.

Why Are Sporting Brands So Popular In Streetwear

Sporting brands are popular in streetwear because they represent a sense of athleticism and physicality. These brands have been able to tap into the cultural zeitgeist by creating functional and stylish clothing. Technical fabrics, bold logos, and bright colours have created a unique aesthetic that resonates with many young people.

One reason sporting brands have become so popular in streetwear is their association with hip-hop culture. Many rappers and musicians have been seen wearing Adidas or Nike sneakers on stage or in music videos. This has helped to create an aspirational image for these brands, making them more desirable among young consumers who want to emulate their favourite artists.

Another reason sporting brands are so prevalent in streetwear is their connection to skateboarding culture. Skateboarding has always had an affinity for athletic wear due to its functionality and durability. Over the years, brands like Vans, Converse, and Thrasher have become synonymous with skate culture, making them staples within the streetwear community.

Overall, sporting brands have become integral parts of the streetwear landscape due to their ability to blend fashion with function seamlessly. Their iconic designs and recognisable logos make them instantly recognisable among younger consumers who value individuality and self-expression through style choices. As such, it’s no surprise that we continue seeing these labels grow in popularity year after year without any signs of slowing down anytime soon!

Famous Iconic Brands In Streetwear

The Supreme clothing label is one of the most iconic brands in streetwear, known for its bold designs and collaborations with artists such as Takashi Murakami and Jeff Koons. Founded in 1994 by James Jebbia, Supreme has become a cultural phenomenon, with fans camping out overnight to get their hands on limited edition drops.

Another famous fashion industry brand in street style is A Bathing Ape (BAPE), founded by Japanese designer Nigo in 1993. Known for its signature camo print and ape logo, BAPE has collaborated with brands such as Adidas and Pepsi to create unique collections. Its loyal fanbase includes celebrities like Pharrell Williams and Kanye West.

Stüssy is another influential clothing brand that helped shape the scene. Founded by Shawn Stussy in Laguna Beach, California, in the early 1980s, Stüssy was inspired by surf culture but quickly gained popularity among skaters and rap artists. Today, it releases collections that blend skateboarding, music, and fashion elements.

From Supreme’s cult following to BAPE’s iconic camo print to Stüssy’s influence on skate culture – these brands have left an indelible mark on the world of streetwear.

A heavily tattooed lady skateboarding
The best streetwear brands has come from a variety of sub-cultures

Streetwear Endorsements

Streetwear has become a popular trend in recent years, and many brands have noticed this. As a result, we have seen an increase in streetwear endorsements by celebrities and athletes alike. These endorsements not only help to promote the brand but also add credibility to their products.

One of the most notable endorsers of streetwear is Kanye West. He has collaborated with Adidas on his Yeezy line, which includes sneakers and clothing items that are highly sought after by fans. His endorsement has helped to elevate Adidas’ status in the streetwear community.

Another athlete who has endorsed a streetwear brand is LeBron James, who partnered with Nike for his own signature shoes and clothing line. The LeBron James x Nike collaboration features bold designs that appeal to basketball players and fashion enthusiasts alike.

In addition to celebrity endorsements, some streetwear brands have chosen to collaborate with other companies or artists within the industry. For example, Supreme has worked with well-known high fashion industry names like Louis Vuitton and Comme des Garçons on limited edition collections that sell out almost instantly upon release. These collaborations with fashion designers are a new era that help keep their brand fresh and exciting for consumers while introducing them to new audiences.

In Conclusion

Streetwear is a fashion style that has evolved over the years, with different influences from various subcultures. It emerged as an expression of individuality and rebellion against traditional fashion norms. The streetwear culture has become more than just a trend but a way of life for many people.

As we have already said, hip-hop and skateboarding cultures have also had a massive impact on streetwear fashion. Many iconic big names such as Supreme, Stussy, and Vans were born out of these subcultures and continue to be influential today. Streetwear has become synonymous with these cultures as they share similar values, such as authenticity, creativity, and self-expression.

In conclusion, streetwear is not just about clothing; it’s about expressing oneself through unique styles that reflect personal tastes while staying true to one’s roots. The rise of social media platforms like Instagram has helped spread this culture globally by instantly providing access to new trends worldwide. As long as individuals seek ways to stand out from the crowd while staying comfortable in their skin – streetwear will always remain relevant!