Once upon a time, Fashion Designer Vivienne Westwood drove anti-establishment Punk Era with shock value designed to get attention. Wild and colourful hairstyles, nudity, lewd slogans, ripped jeans, safety pins in leather, tattered t-shirts and distressed styles all were a protest and stuck two fingers up at the establishment.
Back in 1970’s when the Sex Pistols spat out anarchist anthems in studded leather motorcycle jackets and denim, their manager Malcolm McLaren opened a London fashion Boutique with then-girlfriend Westwood. The pair influenced many designers with their offensive fashion, like Jean Paul Gaultier and Gianni Versace.
Once it would have shocked old ladies, leaving them to shake their heads and gasp at the youth’s outrageous fashion styles. Maybe leaving them offended or at least resentful, upset, or annoyed. Of course, ripped jeans are no longer offensive and just the regular high street fashion trend.
Offensive Fashion now is more directly linked with PR disasters in the Fashion World. A cynic might think some are to increase exposure and attention with a viral marketing strategy. But it’s more likely poor judgement, bad taste or cultural sensitivity.
Fashion is big business but is constantly battling to positively control Social Media. In an era which it’s easy to offend, social media carries with ease a wave of righteousness and vitriol of mass protest. Brand boycotting is simple as a hashtag and can impact sales and cause huge brand damage. In recent years creating headlines for the wrong reasons have been Louis Vuitton, Gucci, Burberry, Gabbana, Prada, Katy Perry and Gucci.
Finally, we can change that thought process with new clothing brand Offensive Fashion who have sprung to worldwide attention thanks to sponsoring the Singapore F1.
Launched in 2020 with an eye on the Anglo-Asian clothing market and a clever play on words, they look to be the next big thing in the fashion industry for both menswear and womenswear.,
Producing garments of high-quality for long-lasting durability, all embroidered T-Shirts and Polo shirts conform to Oeko-Tex Standard 100 standards. The unisex range comes in three colourways; Black, White and Navy Blue. The Polo Shirts are made from 100% brush cotton, and the T-Shirts 92.5% cotton and 7.5% Spandex.
Offensive Clothing ticks all the right boxes for us; it’s practical and well made. And crucially suitable for both day and evening wear. So it is the perfect holiday outfit and spring/summer purchase.
The photoshoots in Bali and Singapore give the Clothing Brand a real international feel, and they deliver worldwide from their UK and Singapore bases.
Available online now for international delivery at www.offensivefashion.com. Follow them @offensivefashion